Si Cobb has been developing digital products and managing technology teams for 25 years. Right now, he's interested in the 'intelligence' part of 'artificial intelligence' and what AI means for humans at work and at home. He writes about this on Substack at jokesandpain.substack.com He wouldn’t bring this up himself but he has held a lead role in winning 3, (count them, 3!), BAFTA awards and a Webby for digital content. And you’d definitely have to force it out of him that a company he founded produced the Peppa Pig audio stories. Some of which have been streamed over 5 million times on Spotify alone. Outside of work he is a writer, harmonica player and part of an improv comedy team (which instantly makes you way cooler than him!).