Is The Juice Worth The Squeeze? A Field Guide for Creators

You’ve got an idea. Now what?

Is The Juice Worth The Squeeze? is a straight-talking guide to taking your idea from a spark to something real.

Written by Si Cobb, a 25-year veteran of digital products and BAFTA-winning content, this field guide distils hard-won lessons, tested frameworks, and lived experience.

No filler, no corporate speak, and absolutely 0% AI-generated slop, guaranteed.

Inside, you’ll find:

✅ How to get from nothing to something without wasting time

✅ Ways to measure progress that actually matter

✅ How to make better bets in an uncertain world

✅ Why good enough usually beats perfect

✅ How to build (and lead) teams without losing your mind

This is the book for makers, builders, freelancers, founders, solopreneurs and anyone who knows the hardest part of any idea is turning it into something that works.

Available for early birds at $2.99.